Local. Fresh. Alive. Why Booch Is Proudly Brewed in the UAE
In a world where 'local' is often just a label, we wanted to make sure it actually means something. At Booch, we don’t just brew kombucha in the UAE — we live it, breathe it, and pour it by hand right here. And we believe it makes all the difference. Here’s why.
Why Local Production Isn’t Always the Easy Route
Let’s be honest — it would be easier to outsource. To white-label someone else’s kombucha, ship it in from a cooler country, and call it a day. But that’s not how we do things. Brewing locally is harder. It takes more work, more cost, more trial and error. But it gives us something you can’t put a price on: control. Control over quality. Control over freshness. And most importantly, a connection to the people we serve.
Our Local Process (What It Looks Like Day to Day)
Every bottle of Booch is brewed in our UAE facility. We ferment in controlled conditions, bottle by hand, and chill our product immediately. We don’t stockpile. We don’t cut corners. Our supply chain is short and tight — meaning we know exactly what’s going out, when, and where. Our small team oversees every step of the process, from brewing to boxing to delivery. When something needs adjusting, it happens fast — because we’re on-site and hands-on.
Sourcing Ingredients Close to Home
Our commitment to local doesn’t stop at the brewing line. We source our teas and sugar through UAE-based distributors. Our herbs, spices, and fruit — like ginger, mint, turmeric, and apples — are sourced from UAE farms and fresh markets whenever possible. This not only supports local agriculture and business, but it also gives us flexibility and better accountability. When something’s not right, we don’t need to call a warehouse on another continent — we can call the farmer, the vendor, or walk into the market ourselves.
Rebuilding After the Floods
In early 2024, we were hit by floods that wiped out nearly everything. We lost stock. Equipment. Storage. It would have been easy to call it quits. But we didn’t. We cleaned up, rebuilt, and got back to work. We made hard decisions, restructured operations, and focused on the parts of the business that matter most — quality, consistency, and community. We’re still here because our customers kept showing up — and because we believe in what we do.
Our Packaging, Our Choice
All Booch bottles are made from glass — not cans, not plastic. Our lids are made from recycled waste. Our boxes and paper bags are locally printed and made from recycled paper and cardboard. Whenever we can, we buy from local printers and packaging suppliers. It reduces our environmental footprint and supports UAE industries doing good work.
Real Kombucha, Made for the UAE Climate
Shipping kombucha from cooler countries might seem easier, but it doesn’t work here. The UAE heat is intense. Transport and refrigeration can be unpredictable. That’s why we had to reformulate our kombucha to hold up in the heat, remain shelf-stable for local delivery, and stay safe in fridges — without pasteurisation. Our brewing process is designed for the local climate, not borrowed from somewhere else. That’s what makes Booch unique.
Why Supporting Local Isn’t Just a Trend — It’s a Responsibility
Supporting local isn’t a marketing line. It’s how economies grow. When you buy a bottle of Booch, you’re not just supporting us — you’re supporting the farmer who supplied the ginger, the printer who made the label, and the delivery team who packed your case. It keeps jobs in the UAE. It grows innovation here. It builds something real.
It’s Not Just Kombucha — It’s a Statement
At the end of the day, Booch is about more than what’s in the bottle. It’s about choosing to build something with care, in the place we live. It’s about showing what can happen when you say 'yes' to better sourcing, cleaner production, and a more sustainable path. It’s about proving that local doesn’t mean less — it means more.
Want to support a UAE-made kombucha that’s brewed with care, honesty, and a whole lot of hustle?
Try Booch. Meet us at one of the EVENT we partake in or order directly in our SHOP
Sources & Further Reading
- https://www.zawya.com/en/special-coverage/gulfood-2023/uae-focuses-on-sustainable-food-production-nsdwtzj8
- https://www.forbes.com/sites/theyec/2021/06/02/why-local-manufacturing-matters
- https://www.arabianbusiness.com/industries/retail/uae-set-to-lead-mena-functional-foods-market-growth-report
