Our Story
Booch began as a household experiment that brought two friends, now business partners together. The gut-loving Booch crew James and Tammi bonded over their love of fitness, tattoos, adventure, and the delicious fermented beverage kombucha. Founded in Dubai- a true melting pot of worldwide inspiration and entrepreneurial aspirations, the two decided to upgrade from the kitchen lab to full-scale production.
We love sharing the benefits of this drink with everyone, while helping people enjoy their health and wellness journey. With so many expats finding their home in Dubai, we hope to share a taste of home with you as you enjoy Booch.
We are conscious of our carbon footprint and want to help you AND the environment. All Booch bottles are 100% recyclable. We also locally source our ingredients.
The origin of everything and all creation.
The Booch logo is modeled after the Fruit of Life symbol. It represents the sacred pattern of the universe. We hope that sipping Booch inspires you to live your life to the fullest, feel grounded in your being, and helps you savour everything that comes your way!